Challenges
No website for Nostrum, no proper brochure, Redesigned packaging, less social media presence. To showcase a variety of products through social media platforms.
Solutions:
1. Brochure
Making a brand new brochure from scratch, providing information about all the various series of products ranging from switches to boards. Brochure can also act as a catalog showing a wide range of products and series of electric solutions that may be beneficial for potential customers.
2. Packaging
Creating a package for some of their products and also helping them retouch packaging of other products according to their need. AC box packaging was made from scratch and helped retouch Heater packaging too.
3. Website
Revamping their website to change the look and feel, making it more user friendly. Segregating all the products so that it becomes easier to scroll. Taking inspiration from the brochure and using it to revamp the website.
4. Product photography
Doing photoshoots of all the products so that there’s usage of content on either the website or on social media. Making 2D animations and 3D renders for products that can also be used for social media, to showcase product features.
5. Social Media
Creating festival greetings posts for their social media and also using 3D renders for new range of products and also using animation for it.
Results:
Creating a fresh brochure will increase new prospects that help them identify and differentiate and choose from a variety of products. Nostrum’s website will also help differentiate between categories and eventually help in increase of sales and in customer retention. Building brand loyalty by connection through festive greetings on social media and through posts that run promotional content.
Brochure-
Packaging-
Website-
